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Brand flowBrand profile (niche)

Brand profile (niche)

After the brief, Majico shows you a brand profile: niche summary, archetypes, tone, and (on Pro) competitor insights. You can tweak everything before continuing to logos.

What you see

  • Niche summary — A short summary of your space and how we’re positioning you.
  • Archetypes — Primary and secondary archetypes (e.g. Sage, Creator) and a balance slider. These shape the voice and feel of your brand.
  • Brand story — A draft story you can edit. It appears in your guidelines and helps keep copy on brand.
  • Competitors (Pro) — On Pro, we show search queries we used and competitor context. Useful to see how we’re differentiating you.

How to tweak

Edit the brand story text directly. Adjust the archetype balance slider to shift the tone. When you’re happy, click Continue to go to the Logos step.

Tips

  • Small changes to the balance slider can noticeably change the suggested tone.
  • If the story feels off, try different niche keywords in the brief and run the flow again (Pro allows multiple runs).

Next: Logos — generate or upload a logo for your guidelines.

BriefLogos